Why quitting reels was *actually* perfect

Reader, I've been sitting here in Bali this morning thinking about this Wednesday's email - the one where I talked about my three years of failed reels.

A few of you messaged me asking for more details about how I actually shifted from video to building through writing instead.

So I went ahead and wrote it all out in a blog post. πŸ₯°

It's the full story on how those "failed" years weren't really failures at all, and why I think written content (like blogs!) is making a serious comeback in 2026.

If you've been forcing video content that doesn't feel right, or if you've been thinking about starting a blog but worried it's "outdated"... this one's for you.

And if you're reading that post thinking "okay I actually want to launch my own blog right now" - Her Soft Blog Mini-Playbook is everything you need.

Building your brand, setting up your dream site, writing posts that actually get found, and well of course making money without ads.

Everything I did, step by step. πŸ’…πŸ»

You could have your own blog live THIS weekend btw... (I even show you how I built mine for FREE without expensive templates.🀫)

"This Saturday, I choose to show up as my calm, confident self. I release pressure, comparison, and fear of being behind. Everything I’m building is aligned, intentional, and unfolding exactly as it should."

🌸 Another blog post you might love - How to Brand Yourself Like You’re the Main Character In a Movie

🍸 My favorite jazz playlist on repeat lately while working with my laptop β€” total SATC energy

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See you next week,

Ps. πŸ’Œ Got questions about the playbook or just want to catch up together? just hit reply to this email!

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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I went from hotel receptionist to writing weekly email diary entries from Bali cafes and European streets that actually pay my bills. I teach women how to turn their writing into income through their own dream blogs + email storytelling instead of performing for algorithms. Join 2,000+ women reading my Saturday diaries where I share the real behind-the-scenes of building this life.