How 29,000 people found me, softly.

Hi there Reader,

Today I felt so much gratitude I actually cried happy tears on the back of a scooter in Bali, heading to a cafe to write this diary for you.

And honestly... I feel a little nervous even sharing this, because things have grown bigger and faster than I ever imagined.

When I opened my email platform this morning, I saw 100+ new beautiful souls had joined overnight to read this email diary. 🤯

And on social media? This community has now grown to 29,000 in less than a year.

To top it off, some new students joined Her Soft Digital Empire Playbook too (so proud of you! 🩵).

I share this not to brag, but to remind you what’s possible.

Because a few years ago, I was still behind the hotel front desk, 200 euros in my bank and only dreaming of this kind of success.

So today’s diary isn’t another “3 steps to go viral” post. Nope.

It’s much deeper than that.

Keep reading…

When I said 29,500 people found me in just few months, don’t get me wrong, I didn’t just start my business last year.

I started YEARS ago.

And honestly, it was messy most of the time.

Before this breakthrough (aka when I was able to quit my hotel job, triple my salary, and move abroad)...

I was throwing spaghetti at the wall, chasing strategies that didn’t feel like me, and waiting for that “one viral post” to magically change my life.

Spoiler... it never did. 😕

What changed was this...

I stopped trying to build a business like everyone else on the internet.

I stopped forcing reels and video content I didn't enjoy creating.

I stopped pretending I had to be “loud” to be seen.

I stopped following toxic guru advice to post 3 times a day and burn myself out.

Instead, I chose the softer path... telling stories with emails (just like this one), writing like I was talking to my best friend, and focusing on connection, NOT algorithms.

That’s when things took off for me. 🥹

Not because I was the loudest voice in the room… but because people could see themselves in my story.

It’s kind of wild when you think about it. The very moment I stopped chasing, I started attracting.

And here’s why I’m sharing this... the exact same can happen for you.

Your audience doesn’t need you to be perfect influencer, or viral, or endlessly “interesting.”

They just need you to be REAL.

That being said, if you’re sitting there wondering if 200 followers is enough, or if your ideas matter, remember this... I started there too.

I started from absolute ZERO and I was working as a hotel receptionist.

The only thing that changed everything was that I trusted my way of doing it.

So... what would happen if you trusted yours? 🩵

Because the moment you trust *your* way, the right people will find you, just like 29,500 found me.

“I give myself permission to dream bigger. I trust that growth doesn’t happen overnight, but each small step is proof I’m on my way.”

At the end of the day, algorithms don’t build soft digital empires.

Trust does, Reader.

But if you’d like a little help turning that trust into email subscribers, unlimited sales, and more freedom... just peek inside Her Soft Digital Empire Playbook.

You're gonna love it. 💭

⭐️ My latest blog post - How to glow up in 2026

📚 NEW!! Book rec page on my blog - the books for self help and entrepreneurship I love

See you next week beautiful,

Ps. 💌 Got questions about the Playbook — or just want to tell your POV about the diary? Hit reply to this email and let's chat together!

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Designed By Her Diaries

I went from hotel receptionist to writing weekly email diary entries from Bali cafes and European streets that actually pay my bills. I teach women how to turn their writing into income through their own dream blogs + email storytelling instead of performing for algorithms. Join 2,000+ women reading my Saturday diaries where I share the real behind-the-scenes of building this life.