Reader, this morning I woke up in Bali, made some coffee, sat by the rice fields... and started looking for flights back to Europe. ✈️

And while I was scrolling through flight options (stressing a bit, not gonna lie), I had this WEIRD realization about my business that I need to share with you...

So for 3 years, I posted video content every single day. 😬

I tried all the trends, all the hooks, everything people said would make you go viral and grow your business.

But you know what happened? Basically nothing. No real growth, just crickets.

I kept asking myself what I was doing wrong and why it wasn't working when it seemed to work for everyone else around me.

But this morning it hit me in a *completely* different way.

What if those reels weren't supposed to work? Like what if the universe was literally blocking that path because I was meant to build something completely different, something that actually aligned with who I am as a person?

When I got the idea to launch this email diary last April, EVERYTHING changed.

I literally threw out all my video content plans and just started writing instead.

✍🏼 Writing emails, sharing my stories, being myself without worrying about looking perfect on camera or following trends.

And a few months later, my business actually took off to levels I genuinely never imagined. 18K in sales in just few months (and growing), helping women build their own dream email lists, blogs and offers, all of it.

Now I'm writing to you from Bali cafes, sometimes from Cafe del Mar which is this Ibiza-style beach club I love, sometimes from my mom's cozy cottage in Europe, and honestly sometimes even from planes.

I'm not editing videos or stressing about filming content. I'm just writing my thoughts into a Google doc and growing my list through written threads and blog posts. 💌

That's literally it, Reader.

And the best part of this... it's actually sustainable.

It feels good to my nervous system instead of draining me. I can build my business from anywhere in the world without burning out.

So, whether you've been trying to make content work and it's not clicking, or you haven't even started yet because the whole 'be on camera and go viral' thing feels overwhelming...

There's ALWAYS another way.

Softer, sustainable, and way more profitable. 🩵

If this is hitting home for you and you're ready to build something that actually feels amazing:

🤍 Her Soft Digital Empire Playbook ($197) - This is how I went from hotel receptionist to making 18K writing emails from beach cafés around the world. Build your dream brand, start your email list, create your offer, and sell through storytelling.

START YOUR EMAIL GIRL ERA

🤍 Her Soft Blog Mini-Playbook ($97) - If you want to become a blogger without videos or showing your face, just writing blog posts and making money along the way (and maybe even turning this into your full-time thing).

BECOME A BLOGGER HERE

And why invest now? Because by March you could be writing your own emails or blog posts, making your first sales, and planning your dream summer travels.

The sooner you start, the sooner this becomes your reality.

"The path that didn't work was simply redirecting me to something better. I trust the timing of my journey."

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See you on Saturday beautiful,

Ps. 💌 Those 3 years of failed reels? Honestly the best thing that ever happened to me. Sometimes the path that doesn't work is just redirecting you to something better.

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