Reader, I used to roll my eyes at this so hard, but I believe it now and I know some people will disagree with me on this but... ⬇️

You do not need to step outside your comfort zone to build your dream life and business.

I know. I know.

Every business coach, every online guru, every motivational post tells you the opposite.

Get comfortable with being uncomfortable. Do the scary thing. Post the talking reel even when you are terrified. Show up on camera even when you hate it.

Push through the anxiety because that is just what growth feels like.

I completely disagree.

I spent YEARS forcing myself to do something that felt deeply wrong for me.

Filming reels, talking to the camera, trying to look and sound a certain way, performing a version of myself that was not even me lol...

I was anxious the whole time. Burnt out and getting absolutely nowhere. 😂

And my business reflected every single bit of that.

Because you cannot thrive when you are constantly doing something that makes you feel terrible inside.

So the moment I stopped and just started writing instead, my whole life changed.

My nervous system calmed down, my ideas started flowing, I actually enjoy sitting down to work and that had never happened with video content.

And I believe that is the whole foundation of building something successful.

Finding the thing that actually feels good to you and building from there.

Because when you feel good inside, everything else follows.

And the internet is exhausted from 10 second videos and highlight reels.

Women are unsubscribing from influencers and subscribing to newsletters instead. They want depth, they want something REAL, they want words that actually stay with them longer than a scroll.

And writing is right at the centre of all of it.

That said, if you have been told you need to be loud on camera to build trust and grow an audience online, maybe that is just not your path.

Maybe your path looks completely different to what you have been told it should look like. A dream blog, an email list, words that keep working long after you write them.

That was my path.

And right now I am writing this in 3 day old messy hair, heading back to Asia in a few days, making more than I ever did at my old hotel job.

Comfortable, calm and completely on purpose.

So, whatever you are dreaming of, it should feel like home. Not something you have to push through every single day.

Because you simply cannot build your dream life from a place that makes you feel uncomfortable inside. 🤍

"I am allowed to build differently. When I feel good inside, everything I am creating gets to succeed on my own terms."

🍋 My latest blog post - The Amalfi Coast Summer That Never Ends (How I Built My Business Around Vacation Mode)

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See you next week,

Ps. 💌 I still can't process that this diary has grown by 1,000 new faces in one week. Like what is going on?? 😂 Reply to this email and tell me where you're reading this from!