Reader, yesterday I did something that had my hands literally shaking.

I was more terrified than any course launch, any price increase, any viral Threads post...

This one felt different. More personal. More vulnerable. More REAL.

And I want to talk about it today because I have a feeling most of you know exactly what this kind of fear feels like. ⬇️

Yesterday I launched Designed By Her Diaries: Unfiltered.

The version of this diary I would only ever send to my closest friends.

And the moment before I hit publish every single imposter syndrome thought showed up at once.

What if nobody cares. What if it is too much. What if I'm not interesting... 💀

I think people look at what I have built and assume I just wake up and launch things fearlessly.

But on the surface everything can look perfect while behind the scenes there is a terrified, sometimes anxious woman whose hands are shaking every single time she does something that actually matters to her.

I am not fearless. I am just someone who hits publish anyway.

And the second I did, the fear dissolved completely. Just gone.

Replaced by this wave of relief so big I genuinely wanted to pour myself a glass of wine at 2pm. 🥂

That said, I built the unfiltered diary in less than 7 days and I already have yearly sign ups.

Was it the most perfect ever? Absolutely not. Was it done and out in the world? Yes.

And done will always beat perfect.

So, what I want you to take from today's diary is this...

Whatever dream has been living rent free in your head aka the blog you keep researching but never starting, the newsletter sitting in your notes app for 3 months, the thing you keep saving for when you feel more ready...

You are not going to feel more ready.

The fear does not go away the longer you wait. It just gets heavier and the dream gets quieter.

I know that, because as soon as you start to pursue a dream, your life wakes up and everything has meaning.

And it is difficult to follow your dream.... But it is a tragedy not to.

Do it scared, do it imperfect and follow your damn dream. 💭

If you are one of the women whose dream has been sitting in the notes app waiting... Designed By Her Diaries: Unfiltered is now open.

🤍 Every Tuesday, the unfiltered version of this diary lands in your inbox. Real behind the scenes, real fears, real wins.

The version I would never post publicly.

UNLOCK THE UNFILTERED DIARY HERE 🔐

"I am the woman who does it scared, does it imperfect, and does it anyway. My dream does not need perfect timing. It just needs me to start."

🍸 My latest blog post - How I built my Carrie Bradshaw era without the manhattan rent

⭐️ This affirmations app - to remind me every day that I can and will achieve my wildest dreams

See you on Saturday,

Ps. 💌 Hit reply and tell me what YOUR dream is that you have been putting off. I read every single one!​
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